Avon Selling Tips

This article highlights a few of my best Avon selling tips for Avon Representatives to sell more Avon online. The problem with online advertising and other forms of advertising is it’s hard to measure where the sale came from unless you are using some sort of promotion code or coupon to be able to track it. When I first started promoting my Avon website in 2008, I was only getting one or maybe a few online orders a month. Now I get about 30 online orders a month and I believe it will continue to grow but it has taken A LOT of hard work and time. For the 2012-2013 sales cycle, I reached President’s Club based on online Avon sales only. It seems the blog posts and hours spent on social media marketing bring in more sales than any paid advertising, which is good and bad because it saves money but takes up more of my time.

Avon Selling Tips to Increase Online Sales

Avon Selling Tips

The biggest jump in my online Avon sales was in 2012 and what I did differently was posted blog posts a few times a month and really started utilizing social media to promote my Avon website. Here are my best online Avon selling tips and what has seemed to work well for me:

1) Put a label on the front of your Avon catalog with your name, phone number, website address, and a free shipping offer. The Avon free shipping coupon code: FS30REP has worked for a long time for free shipping over $30 so I always use that one. I also only put the 2 week time frame for my customers to order so they feel a sense of urgency and will want to order out of the next campaign too.

2) Every time a new Avon campaign starts, I create a new photo album on my Avon Facebook page. I add photos of the Avon catalog, new products, and the sales I like best for the campaign. The posts when I create an album for a new Avon campaign definitely get the most engaged viewers. It also makes it easy for me to come up with what to post during those two weeks. I just share one of the photos from that album and comment on it. I always include my website url when I create social media posts so viewers can go directly there to buy Avon online if they choose.

3) I try to post at least once a day to each social media site marketing my Avon business: Facebook, Twitter, Pinterest, LinkedIn, and Google Plus. Lately I have noticed my Pinterest boards are starting to rank well on Google. I can’t say I’ve seen any of my posts from any of the other social media sites lately in Google’s top 10 but the Pinterest boards are starting to show up on the front page for the keywords I’m targeting. According to www.mediabistro.com, 97% of Pinterest’s Facebook fans are women and Pinterest drives more referral traffic than Google Plus, LinkedIn, and YouTube combined. See an example of my Pinterest page here: http://pinterest.com/avonrep2

4) One last piece of advice for selling Avon online: when you start getting online Avon orders, be sure to thank your new customers! I have started sending my online customers a new Avon catalog if they place an order with me. If one of my e-customers places an online order in January, they will get the two campaign catalogs for February. There are two great companies owned by Avon Representatives that will mail your catalogs for you at a fair price: Campaign Mailer or Consultant Depot.

Click here to browse the current Avon campaign catalog online!

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Emily Seagren has been an Avon Representative since January 2008. She sells at the President’s Council level (over $112,000 annually), owns a Licensed Avon Beauty Center in Rockford, Illinois (Avon Store Perryville), and is an Executive Unit Leader with almost 200 Avon Representative team members in over 30 states nationwide. Emily sold over $46,000 of Avon products online and recruited 183 team members in 2014 as a result of her online marketing efforts. In 2014, her nationwide team of reps, Avon Team Momentum, sold over $513,600 in Avon products. In 2015, Emily was awarded the prestigious award of Avon Woman of Enterprise. The Avon Woman of Enterprise award is presented to the Avon Representative who not only is leading and growing a successful Avon business, but does so while being a role model for other Representatives through her embodiment of the Avon Values of Belief, Integrity, Respect, Trust and Humility. Among the many North America Avon business owners, Avon selects only one Representative to receive this annual award. Emily has earned all expense-paid trips to Hawaii, Punta Cana, Cancun, Puerto Rico, Hollywood, San Diego, Las Vegas, New York, Orlando, a cruise to the Bahamas, and a cruise to Alaska. In July 2014, Emily had brain surgery to remove a benign tumor. She was especially grateful at this time that she had a built a big Avon business that produces when she cannot work. Her goal is to reach Senior Executive Unit Leader and Inner Circle (over $220,000 annually) by the end of the 2016 cycle. She provides free marketing tips and training to Avon Reps across the country through blog posts and videos listed at www.makeupmarketingonline.com/training.

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Posted in Avon Selling Tips
2 comments on “Avon Selling Tips
  1. Kim says:

    in your material – does it share how to edit your Avon web page to show the current brochure on the main page?

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