With every start of a new year, people gain hope and see the opportunity to set higher goals for themselves and their businesses. We, as Avon Representatives, should take time (at least yearly) to identify our goals and brainstorm on ideas of how to sell more Avon and achieve our yearly goals. I like to look at my Avon business as 3 separate areas of opportunity: 1) sales, 2) leadership, and 3) online. Each year I try to set goals for each area and come up with marketing activities to help me reach my yearly goals.
Sell More Avon
When it comes to making plans to grow my Avon business, I like to start with the end goal in mind first. Whether you are interested in advancing your sales level, have an income level you’re hoping to reach, or an amount (percentage or dollar amount) in mind you want to increase your award sales by, that is completely up to you. How big you make your goal all depends on how serious you are about your Avon business and how much time you have to dedicate to it. My end goal for the 2014 – 2015 Avon sales cycle is to reach Inner Circle. Try to make goals that are achievable for yourself. I am currently selling at the President’s Council level so Inner Circle is the next sales level for me and an amount that is within my reach. Here are some tips on how to determine your sales goal based on the different approaches I mentioned.
1) Set a Goal Based on Reaching a Higher Sales Level: Find out what level you are currently selling at and figure out the amount you need to sell to reach the next level. Below are the various Avon sales levels and the minimum amounts of award sales you need annually to achieve each level. If you have not yet achieved President’s Club, this is a great starting goal and comes with many perks that you won’t want to give up after experiencing. Check out the PRP Program booklet on yourAvon.com for all of the benefits on reaching each sales level mentioned below.
- President’s Club: $10,100
- Honor Society: $20,200
- Rose Circle: $38,000
- David H. McConnell: $66,500
- President’s Council: $112,000
- Inner Circle: $280,000
2) Determine your Goal Based on Desired Income: Whether you are selling Avon part-time or full-time as your career, everyone is interested in boosting their income. Identify how much money you would like to make from selling Avon to figure out the amount you need to sell to reach your goals. For example: if you sell Avon part-time and are looking to bring in an extra $200 / month which would be $100 per campaign (every 2 weeks), you can tell from the chart below the amount of Avon you need to sell each campaign.
- $50 – $144.99 Order = 20% commission = $10 – $29 earnings per campaign (If you would like to make between $10 – $29 every 2 weeks, divide your desired income amount by .2 to find out your award sales needed per campaign).
- $145 – $284.99 Order = 30% commission = $44 – $86 earnings per campaign (If you would like to make between $44 – $86 every 2 weeks, divide your desired income amount by .3 to find out your award sales needed per campaign).
- $285 – $424.99 Order = 35% commission = $100 – $149 earnings per campaign (If you would like to make between $100 – $149 every 2 weeks, divide your desired income amount by .35 to find out your award sales needed per campaign).
- $425 – $899.99 Order = 40% commission = $170 – $360 earnings per campaign (If you would like to make between $170 – $360 every 2 weeks, divide your desired income amount by .4 to find out your award sales needed per campaign).
- $900 – $1549.99 Order = 45% commission = $405 – $698 earnings per campaign (If you would like to make between $405 – $698 every 2 weeks, divide your desired income amount by .45 to find out your award sales needed per campaign).
3) Make your Avon Goals Based on a Dollar or Percentage Increase from the Previous Year: Since Avon only keeps our invoice history on yourAvon.com for a year’s time, I like to track my personal award sales, leadership sales, and online sales in separate documennts (I prefer Excel spreadsheets). This way you can set goals based on past performance. You may decide you want to increase your sales and / or recruits by 20% each year. Ex: If your award sales last year were $10,000 and you had 5 recruits, a 20% increase in each area would give you a goal of $12,000 in award sales ($10,000 x 1.2 = $12,000) and 6 new Avon recruits (5 x 1.2 = 6). I find these spreadsheets especially helpful on days I’m feeling a lack of motivation or discouraged that my Avon business isn’t growing as fast as I’d like. It’s nice to look back a full year and see how my sales and the number of Avon Representatives on my team have increased.
Ways to Sell More Avon, Recruit More Avon Representatives, and Sell More Avon Online
After I have determined how I want to set my goals for the year and what my goals are, I then come up with some marketing ideas on how to achieve my goals. Here are some marketing and Avon selling tips that I have found helpful over the years:
- Which area of your Avon business do you think could be the most profitable for you? If you think leadership is the most lucrative area of opportunity and you spend all of your time focusing on building sales, start booking time slots in your calendar to work on building your leadership business. If you are wishing a part of your direct sales business will grow and you don’t do anything to make it happen, most likely you will not see any results. If you are successful in leadership but not sales, do the same…set time aside to work on increasing the sales side of your Avon business. I decided to spend more time focusing on my leadership business in 2013 so I hired more help to free up some of my time and was able to add 80 new Avon Representatives to my team.
- Study your Avon Catalog – This may sound like an obvious one but many Avon reps do not take the time to go through their most important sales tool, the Avon catalog. How can you sell a product when you don’t know much about it? Take time to learn about the new products, become familiar with the best sales, and if something is getting discontinued…help your customer find a replacement product or let them know ahead of time so they can stock up. Tips for finding out when products will be discontinued: look for the *While Supplies Last note in the catalog and / or flyers, check your What’s New books to see if lines are being repackaged, or look at your Outlet flyers (if products are showing up in the Outlet, the majority of the time it means they are being discontinued or repackaged).
- Find your Niche – All Avon Representatives are not created equal. What do I mean by this? Some of us may be better at prospecting in public places and networking in person while others prefer to seek out customers and new representatives who have already shown interest in Avon. You have to find out which type of marketing / advertising works for you. Once you have found your niche, be consistent and get into a routine. Your customers and team will be happy if you are consistently providing good customer service and showing you are there for them as a leadership representative.
- Don’t Miss an Avon Campaign – Most customers get really excited about seeing the latest Avon brochure. With new products and different sales in every book, who could blame them? Whether it’s door-to-door customers, neighbors, friends, or eCustomers, make sure your customers get a copy of every Avon campaign. Your consistency will pay off. I’m not saying to continuously buy books for those who never buy anything or those who just want free samples but for customers who place orders with you, be sure they get a current Avon catalog every two weeks. If you miss a campaign or two, they may think you have lost interest in Avon or stopped selling and their enthusiasm will drop with yours. Last year I started using Campaign Mailer to mail out the Avon catalog to my customers and eCustomers. It has been extremely helpful in building my online business and is definitely a time / money saver. At our LABCs, we do a basket drawing every month so that we can collect our customers’ information. We never share their information but it gives us the opportunity to get their address and potential email address to mail out catalogs and send marketing material. I also send out catalog mailings to most of my eCustomers. With over 1200 addresses in my Web Office, I decide who to mail catalogs to by looking at the previous month’s web orders. For example: when I mail out catalogs for January, anyone who placed a web order with me in December will receive a catalog.
- Which recruiting method works for you? Like I mentioned previously, what works for some may not work for others. I have found a lot of success in writing blogs (short articles online) to find new Avon Representatives to join my team. Put yourself in the shoes of someone researching the Avon opportunity. What types of questions did you ask before you signed up to sell Avon? Here are some examples: How much does it cost to become an Avon Representative? How much do you make selling Avon? How do you become an Avon Representative? After you have picked your topic, do the search yourself on Google and see what comes up. At the bottom of the first page of Google results, you will see a list for “Searches Related to.” Use some of these keywords and key phrases to write your article. Once you have written your article and included information on how someone could become an Avon Representative on your team, promote your article on all of your social media sites (Facebook, Twitter, GooglePlus, etc.)
Remember to always set achievable goals for yourself, decide which marketing activities will help you reach your goals, and put your ideas into action. I wish you all much success with your Avon businesses!
Makeup Marketing Online Training by Emily Seagren
- Makeup Marketing Online – Avon Training by Emily Seagren
- Makeup Marketing Online DVD & Workbook Bundles
- Makeup Marketing Training Recordings Online
Sell Avon Online Successfully
- Avon Tips for Selling Avon Online by Emily Seagren
- Avon Brochures Online – View Avon Campaign Catalogs
- Avon What’s New Brochures Online
- Avon Recruiting Tips – Emily Seagren
- How to Sell Avon Online Successfully
- Selling Avon Online Tips – Emily Seagren
Avon Tips for Representatives
- Avon Marketing Tips – Selling Avon Online
- Avon Recruiting Tips – Selling Avon Online
- Avon Selling Tips – Selling Avon Online
Makeup Marketing Online
- Selling Avon Online – Makeup Marketing
- Avon Brochure Online – Campaign Catalogs
- How to Sell Avon Online
- Avon Tips for Representatives
- Sell Avon Online Training by Emily Seagren
- Sell Avon – Sign up to Sell Avon Online
- Buy Avon – Shop Sales Online
- Makeup Marketing Online Beauty Blog
- About Successful Avon Representative, Emily Seagren