With every start of a new year, people gain hope and see the opportunity to set higher goals for themselves and their businesses. We, as Avon Representatives, should take time (at least yearly) to identify our goals and brainstorm on ideas of how to sell more Avon and achieve our yearly goals. I like to look at my Avon business as 3 separate areas of opportunity: 1) sales, 2) leadership, and 3) online. Each year I try to set goals for each area and come up with marketing activities to help me reach my yearly goals.

Sell More Avon

Sell More Avon

When it comes to making plans to grow my Avon business, I like to start with the end goal in mind first. Whether you are interested in advancing your sales level, have an income level you’re hoping to reach, or an amount (percentage or dollar amount) in mind you want to increase your award sales by, that is completely up to you. How big you make your goal all depends on how serious you are about your Avon business and how much time you have to dedicate to it. My end goal for the 2014 – 2015 Avon sales cycle is to reach Inner Circle. Try to make goals that are achievable for yourself. I am currently selling at the President’s Council level so Inner Circle is the next sales level for me and an amount that is within my reach. Here are some tips on how to determine your sales goal based on the different approaches I mentioned.

1) Set a Goal Based on Reaching a Higher Sales Level: Find out what level you are currently selling at and figure out the amount you need to sell to reach the next level. Below are the various Avon sales levels and the minimum amounts of award sales you need annually to achieve each level. If you have not yet achieved President’s Club, this is a great starting goal and comes with many perks that you won’t want to give up after experiencing. Check out the PRP Program booklet on yourAvon.com for all of the benefits on reaching each sales level mentioned below.

  • President’s Club: $10,100
  • Honor Society: $20,200
  • Rose Circle: $38,000
  • David H. McConnell: $66,500
  • President’s Council: $112,000
  • Inner Circle: $280,000

2) Determine your Goal Based on Desired Income: Whether you are selling Avon part-time or full-time as your career, everyone is interested in boosting their income. Identify how much money you would like to make from selling Avon to figure out the amount you need to sell to reach your goals. For example: if you sell Avon part-time and are looking to bring in an extra $200 / month which would be $100 per campaign (every 2 weeks), you can tell from the chart below the amount of Avon you need to sell each campaign.

  • $50 – $144.99 Order = 20% commission = $10 – $29 earnings per campaign (If you would like to make between $10 – $29 every 2 weeks, divide your desired income amount by .2 to find out your award sales needed per campaign).
  • $145 – $284.99 Order = 30% commission = $44 – $86 earnings per campaign (If you would like to make between $44 – $86 every 2 weeks, divide your desired income amount by .3 to find out your award sales needed per campaign).
  • $285 – $424.99 Order = 35% commission = $100 – $149 earnings per campaign (If you would like to make between $100 – $149 every 2 weeks, divide your desired income amount by .35 to find out your award sales needed per campaign).
  • $425 – $899.99 Order = 40% commission = $170 – $360 earnings per campaign (If you would like to make between $170 – $360 every 2 weeks, divide your desired income amount by .4 to find out your award sales needed per campaign).
  • $900 – $1549.99 Order = 45% commission = $405 – $698 earnings per campaign (If you would like to make between $405 – $698 every 2 weeks, divide your desired income amount by .45 to find out your award sales needed per campaign).

3) Make your Avon Goals Based on a Dollar or Percentage Increase from the Previous Year: Since Avon only keeps our invoice history on yourAvon.com for a year’s time, I like to track my personal award sales, leadership sales, and online sales in separate documennts (I prefer Excel spreadsheets). This way you can set goals based on past performance. You may decide you want to increase your sales and / or recruits by 20% each year. Ex: If your award sales last year were $10,000 and you had 5 recruits, a 20% increase in each area would give you a goal of $12,000 in award sales ($10,000 x 1.2 = $12,000) and 6 new Avon recruits (5 x 1.2 = 6). I find these spreadsheets especially helpful on days I’m feeling a lack of motivation or discouraged that my Avon business isn’t growing as fast as I’d  like. It’s nice to look back a full year and see how my sales and the number of Avon Representatives on my team have increased.

Ways to Sell More Avon, Recruit More Avon Representatives, and Sell More Avon Online

After I have determined how I want to set my goals for the year and what my goals are, I then come up with some marketing ideas on how to achieve my goals. Here are some marketing and Avon selling tips that I have found helpful over the years:

  • Which area of your Avon business do you think could be the most profitable for you? If you think leadership is the most lucrative area of opportunity and you spend all of your time focusing on building sales, start booking time slots in your calendar to work on building your leadership business. If you are wishing a part of your direct sales business will grow and you don’t do anything to make it happen, most likely you will not see any results. If you are successful in leadership but not sales, do the same…set time aside to work on increasing the sales side of your Avon business. I decided to spend more time focusing on my leadership business in 2013 so I hired more help to free up some of my time and was able to add 80 new Avon Representatives to my team. 
  • Study your Avon Catalog – This may sound like an obvious one but many Avon reps do not take the time to go through their most important sales tool, the Avon catalog. How can you sell a product when you don’t know much about it? Take time to learn about the new products, become familiar with the best sales, and if something is getting discontinued…help your customer find a replacement product or let them know ahead of time so they can stock up. Tips for finding out when products will be discontinued: look for the *While Supplies Last note in the catalog and / or flyers, check your What’s New books to see if lines are being repackaged, or look at your Outlet flyers (if products are showing up in the Outlet, the majority of the time it means they are being discontinued or repackaged).
  • Find your Niche – All Avon Representatives are not created equal. What do I mean by this? Some of us may be better at prospecting in public places and networking in person while others prefer to seek out customers and new representatives who have already shown interest in Avon. You have to find out which type of marketing / advertising works for you. Once you have found your niche, be consistent and get into a routine. Your customers and team will be happy if you are consistently providing good customer service and showing you are there for them as a leadership representative.      
  • Don’t Miss an Avon Campaign – Most customers get really excited about seeing the latest Avon brochure. With new products and different sales in every book, who could blame them? Whether it’s door-to-door customers, neighbors, friends, or eCustomers, make sure your customers get a copy of every Avon campaign. Your consistency will pay off. I’m not saying to continuously buy books for those who never buy anything or those who just want free samples but for customers who place orders with you, be sure they get a current Avon catalog every two weeks. If you miss a campaign or two, they may think you have lost interest in Avon or stopped selling and their enthusiasm will drop with yours. Last year I started using Campaign Mailer to mail out the Avon catalog to my customers and eCustomers. It has been extremely helpful in building my online business and is definitely a time / money saver. At our LABCs, we do a basket drawing every month so that we can collect our customers’ information. We never share their information but it gives us the opportunity to get their address and potential email address to mail out catalogs and send marketing material. I also send out catalog mailings to most of my eCustomers. With over 1200 addresses in my Web Office, I decide who to mail catalogs to by looking at the previous month’s web orders. For example: when I mail out catalogs for January, anyone who placed a web order with me in December will receive a catalog.
  • Which recruiting method works for you? Like I mentioned previously, what works for some may not work for others. I have found a lot of success in writing blogs (short articles online) to find new Avon Representatives to join my team. Put yourself in the shoes of someone researching the Avon opportunity. What types of questions did you ask before you signed up to sell Avon? Here are some examples: How much does it cost to become an Avon Representative?  How much do you make selling Avon? How do you become an Avon Representative? After you have picked your topic, do the search yourself on Google and see what comes up. At the bottom of the first page of Google results, you will see a list for “Searches Related to.” Use some of these keywords and key phrases to write your article. Once you have written your article and included information on how someone could become an Avon Representative on your team, promote your article on all of your social media sites (Facebook, Twitter, GooglePlus, etc.)

Remember to always set achievable goals for yourself, decide which marketing activities will help you reach your goals, and put your ideas into action. I wish you all much success with your Avon businesses!

Click here to browse the current Avon campaign catalog online!

Makeup Marketing Online Training by Emily Seagren

Sell Avon Online Successfully

Avon Tips for Representatives

Makeup Marketing Online

Avon Blog - Sell More Avon Online

Interested in creating a blog to drive more traffic to your Avon website and sell more Avon online but not sure where to start? This article will cover some of the basics of how to create a blog for your Avon business. So what is a blog? According to Wikipedia, a blog is “A Web site on which an individual or group of users record opinions, information, etc. on a regular basis.”

How can a Blog Help you Sell More Avon Online?

Avon provides every representative in the United States with their own personal website. The website provided to us is what some would call a “cookie cutter” website meaning all sites look identical. So here’s my question to you: how are potential customers going to find you in search engines like Google and Yahoo if your Avon website is the same as so many other websites? In 2011, there were 420,000 active Avon Representatives in North America. (Source: http://www.reuters.com/article/2012/03/16/us-avon-idUSBRE82F0VN20120316) Customizing your website will help you differentiate yourself from those hundreds of thousands of other Avon Representatives and help your website become easier to find for potential Avon eCustomers.

Building a blog is one way to customize your Avon website. By writing blog posts on your Avon website, you are building links to your Avon website which will be indexed by search engines. What does that mean? Customers who are searching for the topic you are writing about will go to your website and hopefully make a purchase from your online Avon store.

Basics of Writing a Blog – How to Sell Avon Online

  • Pick a Topic – Don’t let writer’s block get the best of you. With Avon, there is always news to share whether it be a product launch, new sales, or the start of the next campaign. This is good news for us bloggers because we will never run out of writing material. What is the purpose of your blog post? Decide if you are trying to get more online sales or you want to recruit new team members. Then pick a topic on a product, a sale, or recruiting. 
  • Do your Research – Once you decide what you want to write about, find out how customers are searching for your topic. I like to use the free Google Keyword Tool or WordTracker. Type in your keyword to see how many people are searching and how they are searching for your topic. Another way to find out how people are searching for your topic is to do the search yourself on Google on your topic. At the bottom of the first page of results, there will be links listed under “Searches Related to…” Pick 1 – 3 keywords related to your topic to use in your post.
  • Blogging on yourAvon.com – If you haven’t started your blog yet on your Avon website, there’s no better time than now. Once you are logged in, go to your Web Office. Under the Personal Website tab on the far right – choose Blog Manager – then New Post and you are ready to start writing your Avon blog. Even though the Avon blog is somewhat limited in functionality, it is where your online customers will be able to shop so it’s a good idea to keep fresh content on there. In my opinion, the more clicks your customer has to make to shop your online Avon storethe more likely they may change their minds and not make a purchase. If you decide to create a blog outside of your Avon website, I would also try to create posts on your Avon blog.
  • Be Informative – When creating blog posts, provide facts and useful information rather than just your opinion. Try to repeat your keyword(s) at least 3 times throughout the article but make sure your sentences are natural to read for readers and not just created for search engine optimization.
  • Share on Social Media – Be sure to get in the habit of sharing your blog post URL on all of your social media profiles after you have published it. The whole purpose of creating the blog is to get more traffic to your website so be proud of your work and share it with the online world!

Watch this video for more ideas on writing blog posts to market your Avon business.

Feel free to check out my Avon Representative blog for ideas. For more free marketing and Avon selling tips, follow me on Facebook: Makeup Marketing Online.

Click here to browse the current Avon campaign catalog online!

Makeup Marketing Online Training by Emily Seagren

Sell Avon Online Successfully

Avon Tips for Representatives

Makeup Marketing Online

This article highlights a few of my best Avon selling tips for Avon Representatives to sell more Avon online. The problem with online advertising and other forms of advertising is it’s hard to measure where the sale came from unless you are using some sort of promotion code or coupon to be able to track it. When I first started promoting my Avon website in 2008, I was only getting one or maybe a few online orders a month. Now I get about 30 online orders a month and I believe it will continue to grow but it has taken A LOT of hard work and time. For the 2012-2013 sales cycle, I reached President’s Club based on online Avon sales only. It seems the blog posts and hours spent on social media marketing bring in more sales than any paid advertising, which is good and bad because it saves money but takes up more of my time.

Avon Selling Tips to Increase Online Sales

Avon Selling Tips

The biggest jump in my online Avon sales was in 2012 and what I did differently was posted blog posts a few times a month and really started utilizing social media to promote my Avon website. Here are my best online Avon selling tips and what has seemed to work well for me:

1) Put a label on the front of your Avon catalog with your name, phone number, website address, and a free shipping offer. The Avon free shipping coupon code: FS30REP has worked for a long time for free shipping over $30 so I always use that one. I also only put the 2 week time frame for my customers to order so they feel a sense of urgency and will want to order out of the next campaign too.

2) Every time a new Avon campaign starts, I create a new photo album on my Avon Facebook page. I add photos of the Avon catalog, new products, and the sales I like best for the campaign. The posts when I create an album for a new Avon campaign definitely get the most engaged viewers. It also makes it easy for me to come up with what to post during those two weeks. I just share one of the photos from that album and comment on it. I always include my website url when I create social media posts so viewers can go directly there to buy Avon online if they choose.

3) I try to post at least once a day to each social media site marketing my Avon business: Facebook, Twitter, Pinterest, LinkedIn, and Google Plus. Lately I have noticed my Pinterest boards are starting to rank well on Google. I can’t say I’ve seen any of my posts from any of the other social media sites lately in Google’s top 10 but the Pinterest boards are starting to show up on the front page for the keywords I’m targeting. According to www.mediabistro.com, 97% of Pinterest’s Facebook fans are women and Pinterest drives more referral traffic than Google Plus, LinkedIn, and YouTube combined. See an example of my Pinterest page here: http://pinterest.com/avonrep2

4) One last piece of advice for selling Avon online: when you start getting online Avon orders, be sure to thank your new customers! I have started sending my online customers a new Avon catalog if they place an order with me. If one of my e-customers places an online order in January, they will get the two campaign catalogs for February. There are two great companies owned by Avon Representatives that will mail your catalogs for you at a fair price: Campaign Mailer or Consultant Depot.

Click here to browse the current Avon campaign catalog online!

Makeup Marketing Online Training by Emily Seagren

Sell Avon Online Successfully

Avon Tips for Representatives

Makeup Marketing Online